Course work
Fundraising/Development in Arts
Overview for students seeking general knowledge, as well as introductory course for those who will complete the fundraising concentration. Teaches role of fund raising as management function and part of overall strategic intention of arts organizations, presenting fundraising as a multifaceted, team-based process. Analyzes tools and techniques for effective fundraising.
Seminar in Arts Management
Develops tools and techniques necessary for successful pursuit of a management career in visual and performing arts. Introduces wide range of arts organizations, working arts administrators, and institutional models through guest lectures, readings, field trips, and analysis of institutional data. Students gain understanding of organizational structures and functions of arts organizations as well as a theoretical model for general management and practical tools.
Public Relations/Marketing Strategies for Arts Organizations
Teaches strategic way of thinking about audience, community, and markets. Structured into four modules, beginning with fundamentals of strategic planning. Students learn about external and internal environments and the interplay among them; discuss marketing fundamentals pertaining to arts audiences; and are introduced to fundamentals of applied marketing media and advertising fundamentals. Designed as fundamentals course for elective concentration in public relations and marketing.
Board of Directors
Board Development including oversight and management of a board, as well as understanding board functions. Board relationships, including volunteers, are essential through all of the stages of your management career.
Budgeting/Finance for Arts Organizations
Introduces accounting fundamentals, financial statement preparation and interpretation, along with financial health indicators specifically related to needs of arts organizations. Provides overview of accounting as tool to manage and control arts organizations. Involves laboratory component for teaching software application frequently encountered in fiscal operation of arts organizations.
Arts Policy
Reviews current state of nonprofit arts field, then familiarizes students with the most common rationales for public support of the arts and respective roles of federal, state, and local governments and private policy actors. Examines dilemmas that arts organizations face in balancing the need for government support and artistic integrity with push and pull of the market. Compares U.S. policies to those of other developed countries. Government Interest in the Arts: 2009